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Competing For the Future
Posted On 11/07/2007 23:27:38 by derfus
            &nb sp;                           

Strategic Management Review 

8 Nov 2007

Phnom Penh City

 

Competing For The Future    

 By Hamel & Pralahad 

Reviewed byDr. Derfus* 


Synopsis

Competing for the future requires the capacity to bring about a revolution in one’s industry or market space, which in turn requires a revolution in how one creates strategy. This revolution needn’t start at the top. Anyone can spawn a revolution. We have found that the ferment of intellectual revolution more often in the middle of the organization than at the top. Understanding this, any employee, and any level, who cares deeply about the future of his or her company must be willing to become an activist. Personal ReflectionThis book is about strategy – about a company’s strategy for shaping its future. Most strategy planning is strategic in name only, ritualistic and formulaic, seldom deeply creative. No wonder strategy has lost much of its credibility. But make no mistake – strategy is hard work. How to stem the tide of individual estrangement that threatens to wash over those who have borne the pain of downsizing, de-layering, divesting and refocusing?  Rather than calculating the number of people to fire in order to become competitive, companies should be asked how can we create the sense of purpose, possibility, and mutual commitment that will inspire ordinary individuals to feats of collective heroism.  

How to create the future

To create the future, a company must 1) Change in some fundamental way the rules of engagement in a long-standing industry2) Redraw the boundaries between industries3) Create entirely new industries  Bottomline SummaryA book for anyone who is more interested in creating the future than in watching it happen. The authors believe that every company really does have the opportunity to shape its own destiny. No company is destined to be a laggard. This is a book for anyone who believes that reenergizing individuals can do more for competitiveness than reengineering processes.

Tags: Strategic Management Review



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